Portfolia

INVESTING THESIS: AN ENORMOUS EMERGING MARKETS, WITH GROWING BUYING POWER

The Portfolia Rising America III Fund is build on the successful investment model and thesis of the first two funds and continues to invest directly in early-stage and growth companies in the US for returns and market impact. Rising America invests in exceptional founders focused on US emerging markets.

The fastest growing emerging markets in the US today include: minority majority populations including Latin/Hispanic; new products, such as fintech, edtech, and healthtech, for non-white Americans and Immigrant populations and 3) increasing wealth populations, such as in LGBTQx communities.

Latin, Hispanic and African American markets are among the fastest growing demographics, with rapidly increasing buying power in the US, but are still dramatically underserved in products and services meeting their needs. This is especially pronounced in areas such as healthcare, financial products and services, media and entertainment, enterprise services, and beauty and consumer products. Especially pronounced is healthcare, where health inequity, even when controlling for income, results in greater cost, disease, suffering, and adverse outcomes in pregnancy and delivery.